At the annual conference of NZCA in December 2009 Sandra was elected by her peers to the office of President.

Sandra steps into the role at a time when demand for Communication knowledge and skill is rapidly increasing. Trust is at a premium in the post 2008/9 recession world and the social media phenomenon has become impossible for organisations to ignore. This comes at a time when the academic discipline of Communication in NZ tertiary education is fragmented in the wake of the progressively centralised administrative control of the last decade.

NZCA’s objective over the next three years is to contribute vigorously to uniting professionals in the field of Communication and promoting it as a vital field of applied research, teaching and practice in tertiary education and industry.